The SPAM Trigger Words 2020 Ultimate list: Over 430 words and phrases to avoid in emails

Ultimate List of SPAM Trigger Words

What are SPAM Trigger Words and why you should avoid them?

Simply put, SPAM trigger words are words or phrases email providers view as red flags. This often causes the email sent by one person (A) to hit the SPAM folder rather than the primary inbox of the recipient (B).

SPAM trigger words in 2020  can be really a big problem especially for those doing cold outreach and having bulk email lists, so you may want to always check our list below every time you wish to send an email campaign and avoid these terms so as to ensure your emails always hit the primary inbox.

Be it in the subject line or in the body of the email, you should pay keen attention to these terms. As a tip, you should avoid using terms that: create a sense of urgency, are CTA in mature, contain the word FREE and contain offers (PS: these are for cold outreach).

As you already know, email marketing is one of the best ways to make money online and it is thus very crucial for you to be more cautious with the words or keywords you use in your emails.

The Ultimate SPAM Trigger Words 2020 list

Without further due, below is our complete spam words list and keywords that might cause your emails to land in the SPAM folder. You can as well download the complete FREE list by simply entering your email below.

SPAM Trigger words
SPAM Trigger words List

Ok, let’s take it a step further! Once you’ve checked and read your email and made sure you don’t have any of the words on this spam words list in there, you should head over to the site gmass to perform a test, let’s call it the spam trigger words checker test. 🙂

SPAM Trigger Words 2020

Gmass will help determine in real-time if the email will land in the primary tab, promotion tab or SPAM.

Let’s make an example, to be sure you get much value from this article 🙂

As you can see from the following brief email template, I have no SPAM trigger words! 

Good Email Copy Template 2020

Let’s head
over to Gmass and copy some (or all) of the test emails provided and use as the
recipients for the spam words checker test.

Good email copy

Gmass will show the tab in which they were delivered to in real time as seen below!


By the way, the email used for this test is also one of our working emails, so feel free to use it to reach us for any inquiries on email marketing, SEO, digital marketing or to grow your business! Or better still use and 🙂 

Which email platform to use to increase deliverability?

Now, apart from avoiding SPAM trigger words in 2020, it is also important to use good autoresponders to help you dominate your niche using email marketing. There are lots of email marketing platforms out there that help you increase deliverability, open rate and CTR of your email campaigns and we’ve reviewed lots of them, so be sure to also check our review on the Best Autoresponders for Digital and Affiliate Marketing in 2020.


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